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Are you frustrated that you've website isn't attracting business?
What can you do to change this?
We can carry out an online audit on your business and highlight your current statistics and suggest areas that may have been overlooked.
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Keyword Research
Have you created and implemented a Keyword Strategy?
This marketing analysis step is frequently overlooked and is one of the prime reasons why websites fail to attract traffic.
One Marketing Strategy can analyse the keywords in your niche and identify words that people are currently searching for.
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Website Design
People often follow the layout and content of other sites, without considering what each page is required to do.
Before providing a web designer with content, create a paper site map outlining what you want a visitor to do on that page;
Download a report, Join your Facebook page, watch a video or contact you.
Each page should focus on one or two words from your key word list and include a "call to action".
One Marketing Strategy can help design each page.
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Search Engine Rules
What does Google look for when ranking a website? Simplistically Google ranks sites based on three primary variables;-
Content (keywords, domain names, meta tags etc)
Links (inbound, outbound, authority etc)
Activity (traffic, RSS subscriptions, comments, updates etc)
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Search Engine Optimization
Search engine optimization is influenced 20-30% by on page factors and 70-80% by off page factors ........
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Google Local
80% of Local business comes from people who live or work five miles from their location. Traditional advertising is dead and
Google Places is the new king of local marketing.
Google have invested heavily in Local and Mobile as over 20% of searches are related to location. In Google Places, Google
have built business a free enhanced website that is displayed above organic listings and can show an image of your business,
maps of where your business is, reviews from customers and a link to your website (if you have one).
One Marketing Strategy can help you claim local listings on Google, Bing and Yahoo, upload images and optimized information
on the products and services your business provide.
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Social Media Marketing
Are you using Facebook business pages, LinkedIn, Twitter or YouTube videos to promote your business products and services?
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Clare Haynes - Wildfire Coaching - www.wildfirecoaching.com
