24 Jan No Comments monkey Google +

In this video, I walk through all the steps for a local driving instructor to  create a Google + Local business page.

Why would anyone want to do this?

Well, Google has been watching the growth of social media and Facebook in particular. They have been busy developing a social platform that integrates with their core business of search.

For people looking to find a local tradesman, service provider or restaurant, they want the public to build a database of feedback through social interaction, businesses with the best feedback will be rewarded with higher rankings.

If this all sounds too technical, there are other benefits;

– Even with word of mouth referrals, people tend to go online to check a business out. Having a Google local business page enables the owner to promote special offers, customer reviews and build dynamic calls to action.

I’ll cover that at a later date.