This video describes the requirements needed to get a custom URL for you Google Plus profile and takes you through the steps of how to claim it.
– Ten or more followers
– The account must be more than 30 days old
– Profile must include a profile photo
For Local Google+ Pages: Must be a verified local business
For Non-local Google+ Pages: Must be linked to a website.
I’ll create another video for local businesses that have claimed their business on Google Places and are in the process of being merged or migrated by Google to a newer platform or dashboard.
I’m sure many local business owners would engage if the value for doing it and the process was more obvious.